Facebook is a platform for social marketing where you are given the chance to get in touch with over 800 million potential customers. People make use of this social platform everyday in order to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about anything or anyone they find on this network. Through this social network, people who access your company’s profile or page will be able to connect with your business and share information about your products or services.
Get a Hold of Your Target Customers
- With millions of registered users all over the world, Facebook allows you to choose the location, age, interests or demography of those you connect with.
- Businesses also have the chance to test simple image and text-based ads to determine what works and be able to use it.
Strengthen Relationships
- Create a Facebook Page or website for your business for promotion.
- Increase the influence of your ad with the use of the “Like” button.
- Increase awareness of your business when people join your page or website.
Monitor Expenses
- Regulate a comfortable daily budget for your ads.
- Fine-tune your ad anytime you want.
- You have an option to either pay via Cost-per-click/CPC (whenever people click) or Cost-per-Mille/CPM (whenever people see your ad)
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