The holiday season is almost upon us, show a bit of Christmas spirit by prepping up your Facebook page with holiday-themed updates. Why? Because almost everyone’s in the mood to spend more. A survey conducted by Mashable revealed that virtually 65% of people look into social media sites to find the perfect gift. You do Continue reading

One of the most glaring differences between large scale and small-scale businesses is that the former tend not deliver a more personalized shopping experience with customers. This is because they deal with so many people at a time that adding a personal touch with every transaction is seen as impractical. The fact is, while many Continue reading

Marketing your business through social networking sites like Twitter may not seem like an effective strategy given that your “tweets” are limited to 140-characters but with over half a billion active users, it’s actually one of the largest social media sites out there, making it one of the best places to promote your business. Before Continue reading

Investing in an online business isn’t as costly as a brick and mortar store. However, for business owners on a shoestring budget, it’s imperative to plan out a realistic budget when setting up an online store. Read this comprehensive guide to get an idea how much you’d have to invest on a site and what Continue reading

Pinterest, according to its own CEO, Ben Silbermann, is a platform where people find inspirations. From DIY projects to pretty people and everything else in between, users can actively participate in the Pinterest community simply by pinning interesting items from their virtual bulletin board. The simplistic concept behind Pinterest wasn’t expected to woo users. In Continue reading

There is a broad range of general niches you can make money off online. This can be a good thing and a bad thing because on one hand, the possibility of hitting it big on one niche is great but on the other hand, finding profitable niches is like looking for a needle in a Continue reading

Have you checked the page ranking of your site recently? Did it improve or has your site been removed from the top of the searches? You may be wondering what happened and what you should do to make necessary tweaks in your marketing campaign. 2012 Algorithm Changes: Smarter Google Search engine giant Google updated new Continue reading

Blogging was introduced initially as a way for many people to share their thoughts online. However, clever marketers have discovered ways to monetize their own blogs and use it to take their business straight to their target audience. You can find thousands of tips and tricks on how to use blogs as an effective way Continue reading